The Simplicity Manifesto is your company’s mindset booster to ignite simplicity fire. This is a collection of Designful Co’s powerful statements (or rants!) that captures simplicity best practices.
Summary / one pager / in a nut shell
Cheat sheet (have a visual concept)
Don’t just satisfy customers. Astonish them.
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius, a lot of courage to move in the opposite direction.” – Einstein
Design is a noun, but also a verb. Master design as a verb – the user-centered design process.
Emotions make things simple.
Focus on one thing, and do it fabulously.
Little black dress
Obsess with Design
Do the Right things. This is innovation.
Why why why why why
Simplicity starts with you.
Zero? (being able to start from ground zero?)
Zest (Pay attention to detail with zest, care what you do)