Why you need designers

“What kind of people do you hire to drive customer-centric innovation?” This is a question I get asked a lot at conferences I spoke. My simple answer has to be this. Hire designers. What I mean by designers is people who have the educational background of design disciplines such as graphic, products, indutrial, interaction design etc. While…

Defining ‘design’ in Japan

Originally written for FRANK Blog, Frank thoughts on money, career and life style. As a designer, I always look for ways to explain what design is and why design matters in businesses. Spending 5 days in Japan – Tokyo and Mount Fuji – not only spoiled me with its stunning nature, food and culture, but…