Be a simplicity chef.

Written for Challenge Magazine, published by Prime Minister’s Office, Public Service Division in Singapore. July/August 2016 issue I remember visiting the Ministry of Manpower (MOM) six years ago to apply for employment and dependent passes. Jet-lagged after a long flight and with restless young children in tow, I was not very motivated to go. But…

FemTech Leaders Interview

I’m honored to be part of FemTech Leaders, a great initiative where I got to know amazing FinTech power women and how they make meaningful change in the financial services industry. This is an interview article Published on FemTecnleaders.com Dec 2015. I am a design strategist and practitioner. I have been with OCBC Bank as Vice President / Group…

Defining ‘design’ in Japan

Originally written for FRANK Blog, Frank thoughts on money, career and life style. As a designer, I always look for ways to explain what design is and why design matters in businesses. Spending 5 days in Japan – Tokyo and Mount Fuji – not only spoiled me with its stunning nature, food and culture, but…

Beauty and the bank

Beauty is human being’s most innate instinct. Beauty is the promise of happiness, a celebration of life. Why does beauty matter in the business, more so in banking? What are the traits of beautiful business? How UX can create more beauty in the business? Keynote for UX Singapore 2014 UXSG2014 Keynote #1 – Beauty and…

Digital makes banking more human. #defineDigital

Building a compelling digital banking service is undeniably a hot topic among leaders in financial services. Recently Bain & Company released their study, ‘Building retail bank of the future’, which is an excellent report that highlights top priorities that leaders of retail banking businesses should focus. While I enjoyed their well-crafted report, one of their…

Simplicity is not sexy…until it’s done.

As part of my recent trip to Milano speaking at ’The Invisible Bank’ conference, I had the privilege to have a conversation with senior members of Multichannel Integration initiative in INTESA SANPAOLO – the 2nd largest bank in Italy. The topic was how to simplify customer experience through multi-channels. Through sharing of our simplicity initiatives, we realised…

Simplicity In Banking Is Anything But Simple.

Written for The Financial Brand and Bank Marketing Strategy by Jim Marous, the world’s most read banking blog. It’s time to build your simplicity capability. Financial institutions are starting to realize that simplicity does not only improve the customer experience, resulting in trust and loyalty but also reduces operational costs from redundant products, processes and dealing with…