FemTech Leaders Interview

I’m honored to be part of FemTech Leaders, a great initiative where I got to know amazing FinTech power women and how they make meaningful change in the financial services industry. This is an interview article Published on FemTecnleaders.com Dec 2015. I am a design strategist and practitioner. I have been with OCBC Bank as Vice President / Group…

Simplicity In Banking Is Anything But Simple.

Written for The Financial Brand and Bank Marketing Strategy by Jim Marous, the world’s most read banking blog. It’s time to build your simplicity capability. Financial institutions are starting to realize that simplicity does not only improve the customer experience, resulting in trust and loyalty but also reduces operational costs from redundant products, processes and dealing with…

A story behind designing Singapore’s first Personal Financial Management tool

I wrote this article for EFMA Journal – the design journey behind OCBC Money Insights, Singapore’s first personal financial management tool.  Special thanks to for my colleauges, Liow Yong Hwa and Joisse Ong for their amazing work and sharing their story. ___ Money Insights, Singapore’s first finance management tool, aims to provide customers with new insights…

Design for Serendipity

There’s no better feeling than those moments of unexpected inner delight. Like how you caught gaze of your true love, came across a childhood treasure at a yard sale, unintentionally came across a precious memory, or even connected with an insight that answered your dreams. These moments create internal warmth and they come only from…