The value of simplicity in business

Today DesignfulCo. has a guest post from Simon Dale, a passionate design thinker in software technology sector. He shed his insight on simplicity in a B2B context and a holistic view on how business can benefit from achieving simplicity.  ____ “There is no greatness where there is not simplicity, goodness, and truth” ~ Leo Tolstoy In…

Your Simplicity Checklist

It is everyone’s job to make things simple in a company. First step to make that happen is to heighten your sensitivity about ‘simplicity’. Whenever you create something for your customer, or for internal communication, ask yourself these three questions: – Is it simple to do? – Is it simple to look? – Does it…

Banks, be the wrap dress.

This is Diane von Furstenberg – a creator of the legendary wrap dress in 1970s. We, women rave about this wrap dress (indeed I’m a big fan* of her dresses!), because it’s simply and timelessly beautiful. Her dresses are easy to wear in any occasion- for work, home or party and make women feel good in…

‘Simplicity’ common mistake in financial services

‘Simplicity’ – one of my favorite word and value – seemed to become a new jargon in financial industry. Banks strive to get customers’ attention emphasizing how simple their product is. Well spotted, friend. Yes, we want a simple bank product. We have so much options to choose from, we get so many messages and…

Speak human

As a customer experience designer in a bank, I’m dealing with complex banking documents every day. These are investment product communications such as sales tools, brochures and fact sheets. Most of them indeed need major surgery in content and design to be understood by customers and help customers make a confident decision. I’ve been tweeting…