Keep calm and simplify

Recently I had a conversation with a CEO of a European private bank. One of the interesting questions he posed was how should companies ‘innovate’ in this fast-changing market as opposed to simplify the existing products and services. How do we prioritize and allocate our resources in adopting new technology and designing a new product…

The Aesthetics of Simplicity

Picture yourself a Japanese tea room. There are windows and a sliding door made of Japanese paper. It has a wooden mat floor called Tatami that provides warm shades. The room is subdued, there are no ornaments. The space is designed to welcome guests and for drinking tea. That is all. There are no pretentious…

Be a simplicity chef.

Written for Challenge Magazine, published by Prime Minister’s Office, Public Service Division in Singapore. July/August 2016 issue I remember visiting the Ministry of Manpower (MOM) six years ago to apply for employment and dependent passes. Jet-lagged after a long flight and with restless young children in tow, I was not very motivated to go. But…

FemTech Leaders Interview

I’m honored to be part of FemTech Leaders, a great initiative where I got to know amazing FinTech power women and how they make meaningful change in the financial services industry. This is an interview article Published on FemTecnleaders.com Dec 2015. I am a design strategist and practitioner. I have been with OCBC Bank as Vice President / Group…

Simplicity is not sexy…until it’s done.

As part of my recent trip to Milano speaking at ’The Invisible Bank’ conference, I had the privilege to have a conversation with senior members of Multichannel Integration initiative in INTESA SANPAOLO – the 2nd largest bank in Italy. The topic was how to simplify customer experience through multi-channels. Through sharing of our simplicity initiatives, we realised…

Simplicity In Banking Is Anything But Simple.

Written for The Financial Brand and Bank Marketing Strategy by Jim Marous, the world’s most read banking blog. It’s time to build your simplicity capability. Financial institutions are starting to realize that simplicity does not only improve the customer experience, resulting in trust and loyalty but also reduces operational costs from redundant products, processes and dealing with…

Simplicity as a Bank’s Capability

How can banks achieve simplicity? The rewards from achieving simplicity in banks are real. However achieving simplicity is not done, unless the organisations build a strong foundation to make simplicity sustainable. Build simplicity as your bank’s capability. I suggest The 5 Fundamentals to cultivate simplicity as an organisational capability with real life examples. 1. Want…