A story behind designing Singapore’s first Personal Financial Management tool

I wrote this article for EFMA Journal – the design journey behind OCBC Money Insights, Singapore’s first personal financial management tool.  Special thanks to for my colleauges, Liow Yong Hwa and Joisse Ong for their amazing work and sharing their story. ___ Money Insights, Singapore’s first finance management tool, aims to provide customers with new insights…

Earning trust

Recently I was in a world leading banking conference in Paris. Probably one of the most discussed words among leaders in financial services was ‘trust’. Banks want to earn customers’ trust. Yesterday I had this moment that evoked a new thinking on gaining trust. I uploaded my LinkedIn mobile app, that routed me to the…

Design for Serendipity

There’s no better feeling than those moments of unexpected inner delight. Like how you caught gaze of your true love, came across a childhood treasure at a yard sale, unintentionally came across a precious memory, or even connected with an insight that answered your dreams. These moments create internal warmth and they come only from…

A humanized construction site experience

This is my office building at the heart of Singapore. One day, this “gray thing” was installed for public safety while a dynamic lighting system was being installed for the façade of the company building. While the structure was set-up, it began to “wear” some artwork – a guy dancing Gangnam-style, a little girl looking…