Why you need designers

“What kind of people do you hire to drive customer-centric innovation?” This is a question I get asked a lot at conferences I spoke. My simple answer has to be this. Hire designers. What I mean by designers is people who have the educational background of design disciplines such as graphic, products, indutrial, interaction design etc. While…

FemTech Leaders Interview

I’m honored to be part of FemTech Leaders, a great initiative where I got to know amazing FinTech power women and how they make meaningful change in the financial services industry. This is an interview article Published on FemTecnleaders.com Dec 2015. I am a design strategist and practitioner. I have been with OCBC Bank as Vice President / Group…

Defining ‘design’ in Japan

Originally written for FRANK Blog, Frank thoughts on money, career and life style. As a designer, I always look for ways to explain what design is and why design matters in businesses. Spending 5 days in Japan – Tokyo and Mount Fuji – not only spoiled me with its stunning nature, food and culture, but…

Digital makes banking more human. #defineDigital

Building a compelling digital banking service is undeniably a hot topic among leaders in financial services. Recently Bain & Company released their study, ‘Building retail bank of the future’, which is an excellent report that highlights top priorities that leaders of retail banking businesses should focus. While I enjoyed their well-crafted report, one of their…

A story behind designing Singapore’s first Personal Financial Management tool

I wrote this article for EFMA Journal – the design journey behind OCBC Money Insights, Singapore’s first personal financial management tool.  Special thanks to for my colleauges, Liow Yong Hwa and Joisse Ong for their amazing work and sharing their story. ___ Money Insights, Singapore’s first finance management tool, aims to provide customers with new insights…

Earning trust

Recently I was in a world leading banking conference in Paris. Probably one of the most discussed words among leaders in financial services was ‘trust’. Banks want to earn customers’ trust. Yesterday I had this moment that evoked a new thinking on gaining trust. I uploaded my LinkedIn mobile app, that routed me to the…

Design for Serendipity

There’s no better feeling than those moments of unexpected inner delight. Like how you caught gaze of your true love, came across a childhood treasure at a yard sale, unintentionally came across a precious memory, or even connected with an insight that answered your dreams. These moments create internal warmth and they come only from…