Design for Serendipity

There‚Äôs no better feeling than those moments of unexpected inner delight. Like how you caught gaze of your true love, came across a childhood treasure at a yard sale, unintentionally came across a precious memory, or even connected with an insight that answered your dreams. These moments create internal warmth and they come only from…

Your Simplicity Checklist

It is everyone’s job to make things simple in a company. First step to make that happen is to heighten your sensitivity about ‘simplicity’. Whenever you create something for your customer, or for internal communication, ask yourself these three questions: – Is it simple to do? – Is it simple to look? – Does it…