Design thinking, imperative in the era of de-banking

“Banking is necessary, but banks are not.” Bill Gates

I wrote this article for EFMA Journal – the only European magazine devoted to the marketing and distribution of retail financial services – on ‘How design thinking helped OCBC Bank increase the sales of a new investment product by 150% and win customer’s trust’.
______

20120712-000012.jpg

20120712-000027.jpg

20120712-000040.jpg

3 thoughts on “Design thinking, imperative in the era of de-banking

  1. Instead of re-inventing the Bank, what about putting them back to the place they should never have left, 20 years ago ? They made a great effort to lose the trust people gave them, no wonder they get popular making that simple step back…

  2. Hi W,
    Many thanks for sharing your thought! I agree that banks have become unecessarily complex. For example, banks offer too many similar products just because the product division was measured by the number of product launched! I believe value of design thinking is putting customer first – a conscious and humble effort to work backwards what people need. This requires a lot of stepping back and illimanting complexity.
    Sometimes I prefer the term ‘human centred design’ over ‘design thinking’, as that depics what design thinking is at its core.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s