The Aesthetics of Simplicity

Picture yourself a Japanese tea room. There are windows and a sliding door made of Japanese paper. It has a wooden mat floor called Tatami that provides warm shades. The room is subdued, there are no ornaments. The space is designed to welcome guests and for drinking tea. That is all. There are no pretentious…

Why you need designers

“What kind of people do you hire to drive customer-centric innovation?” This is a question I get asked a lot at conferences I spoke. My simple answer has to be this. Hire designers. What I mean by designers is people who have the educational background of design disciplines such as graphic, products, indutrial, interaction design etc. While…