The Aesthetics of Simplicity

Picture yourself a Japanese tea room. There are windows and a sliding door made of Japanese paper. It has a wooden mat floor called Tatami that provides warm shades. The room is subdued, there are no ornaments. The space is designed to welcome guests and for drinking tea. That is all. There are no pretentious…

Why you need designers

“What kind of people do you hire to drive customer-centric innovation?” This is a question I get asked a lot at conferences I spoke. My simple answer has to be this. Hire designers. What I mean by designers is people who have the educational background of design disciplines such as graphic, products, indutrial, interaction design etc. While…

Be a simplicity chef.

Written for Challenge Magazine, published by Prime Minister’s Office, Public Service Division in Singapore. July/August 2016 issue I remember visiting the Ministry of Manpower (MOM) six years ago to apply for employment and dependent passes. Jet-lagged after a long flight and with restless young children in tow, I was not very motivated to go. But…

FemTech Leaders Interview

I’m honored to be part of FemTech Leaders, a great initiative where I got to know amazing FinTech power women and how they make meaningful change in the financial services industry. This is an interview article Published on FemTecnleaders.com Dec 2015. I am a design strategist and practitioner. I have been with OCBC Bank as Vice President / Group…

Defining ‘design’ in Japan

Originally written for FRANK Blog, Frank thoughts on money, career and life style. As a designer, I always look for ways to explain what design is and why design matters in businesses. Spending 5 days in Japan – Tokyo and Mount Fuji – not only spoiled me with its stunning nature, food and culture, but…

Beauty and the bank

Beauty is human being’s most innate instinct. Beauty is the promise of happiness, a celebration of life. Why does beauty matter in the business, more so in banking? What are the traits of beautiful business? How UX can create more beauty in the business? Keynote for UX Singapore 2014 UXSG2014 Keynote #1 – Beauty and…